The idea of digital fashion is not new: some services for virtual glasses try-on like the one at
Warby Parker’s or at
SmartBuy Glasses who make their own offerings or dedicated built-in services like at Prada Sunglasses Try on or Farfetch AR Sneakers try on, have been a while on the market and nailed a new way to choose glasses not even going to the shop. Also, you probably heard of L'Oreal or other brands performing make-up virtual try-on.