What is digital clothes?

Read about new trends in fashion technology and #nextfashion: digital fashion, digital clothes and virtual try on services.

Fashion is not something we used to any more and it is getting more and more into digital. As digital space and tools becomes a broader trend, more and more people switch to digital wardrobes and digital fashion collections in different forms.
Joanna Maxwell avatar
Joanna Maxwell
Digital Clothes Evangelist
Fashion is not something we used to any more and it is getting more and more into digital. As digital space and tools becomes a broader trend, more and more people switch to digital wardrobes and digital fashion collections in different forms.

As you browse through the Internet looking for digital fashion you may see NFT marketplaces, digital avatar services, digital clothes to add clothes to your photos, metaverse e-commerce shops and almost every online shopping vendor, especially major ones, who offer in-shops smart mirrors or AR try-on services for sneakers or sunglasses.

So, what is digital fashion?

The idea of digital fashion is not new: some services for virtual glasses try-on like the one at Warby Parker’s or at SmartBuy Glasses who make their own offerings or dedicated built-in services like at Prada Sunglasses Try on or Farfetch AR Sneakers try on, have been a while on the market and nailed a new way to choose glasses not even going to the shop. Also, you probably heard of L'Oreal or other brands performing make-up virtual try-on.

It is quite expectable that with time more and more apparel or clothes or accessories are added up to try on services. Sometimes spending couple of hours or even days for some people it was a real relief in terms of time savings and became a matter of seconds to evaluate a new look. Before visiting the physical store you perform a virtual try-on service in Augmented Reality on your favourite website and may already make an assumption what fits and what not really. This is about improving your experience as a customers and can really save some time shopping.

New trend is evolving in digital fashion.
Introducing digital wardrobes.

What if you wank to contribute to saving your planet from unnecessary consumption? Or maybe you want to be more fashion-diverse in your social media without having to maintain many wardrobes of your endless looks? Or maybe you could not afford a piece of clothes for couple of thousands USD but still fitting you as you think about it?
In this case there is basically no need to buy anything physically and spend hours in a store looking for the right sizing and colours. Just use the dedicated services to add digital clothes to your digital wardrobe, then upload your photo(s) and you can create any look you like. Digitally. This a new generation of digital clothes services, where you start owning digital assets instead of seeing them once in the store.
Also, top brands have taken over the trend: just check how regularly you see new NFT drops from popular fashion giants and soon they may become wearable. Traditional product photography is expensive and time-consuming for them and it is also difficult to maintain in diverse intensive culture involved.

Digital clothes is becoming a new norm: just think, you could reduce the size your wardrobe and only focus on what you really wear in the physical world… and still be “the most creative guy” in social media to show your new looks on photos and videos. No more budget or size or whatever constraints, just a couple of clicks and your new digital wardrobe is ready to present new you to the public with your new digital outfit.
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